Visibility and Globalization Levels of Architectural Firms under the Influence of Internet and Internationalization: A Speculative Research




Archdaily, architectural firms, globalization, internet revolution, visibility


In a world dominated by the Internet, visibility is becoming increasingly important, and the visibility of architectural firms has also increased with the impact of internationalization. Architectural firms are increasing their visibility, both through the rapid dissemination of information provided by the Internet and by starting to use social media tools. This article explores the relationship between the visibility and the globalization of architectural firms in the year 2022. The article challenges the perception that all well-known/visible architectural firms can be global. The research has two time periods. (before and after 1985, the Internet Revolution). During the data collection phase, 20,942 architectural firms were scanned; a cluster of 522 firms in 49 different countries was formed; 10 different variables were studied in these firms. The 10 variables examined were determined according to the common and majority characteristics of the globalized architectural firms (44 firms) founded before 1985. The investigated variables enabled us to determine the globalization and visibility characteristics of the architectural firms founded after 1985. In the analysis phase, the firms were separated according to their countries (49 countries) and the levels of visibility and globalization were calculated by taking the averages. The levels of visibility and globalization were determined at three levels: low, medium, and high. Not every architectural firm with high visibility has a high level of globalization; it has been determined that every company with a high level of globalization is not visible enough and that there is no homogeneous relationship between globalization and visibility levels. The originality of the research lies in the use of Archdaily, which allows the scanning of 20,942 architectural firms, as a data source and the documentation of its data in 2022.


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Author Biographies

Gizem Özkan Üstün, Gazi University

Gizem Özkan Üstün has been working as a research assistant in Gazi University Department of Architecture since 2014. She received her master’s degree from Gazi University and is currently continuing her Ph.D. studies in the same institution. Her research interests are architectural design, design education, architectural theory, and philosophy.

Pınar Dinç Kalaycı, Gazi University

Pınar Dinç Kalaycı is a professor of architecture working in the Department of Architecture, at Gazi University, Turkey. During her academic career, she acted as a visiting instructor in Belgium, Rome and Ljubljana as she also appeared as a jury member in World Architecture Festivals. She coordinates Studio Think Imagine, one of the vertical design studios of the Institute; the studio’s students received several prizes in architectural design student competitions. Criticism of architecture, education of the architect, user satisfaction in buildings, architectural programming, and professional/student competitions in architecture are among her topics of interest and publication.


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How to Cite

Özkan Üstün, G., & Dinç Kalaycı, P. (2023). Visibility and Globalization Levels of Architectural Firms under the Influence of Internet and Internationalization: A Speculative Research . ICONARP International Journal of Architecture and Planning, 11(1), 498–518.