The Impact of Architectural Design of Shopping Malls on Consumer Behaviours: A Case of Konya

Authors

DOI:

https://doi.org/10.15320/ICONARP.2018.42

Keywords:

Shopping malls, architectural design, consumer preferences, consumer behaviors.

Abstract

Subject of consumer behaviours has been critical importance for business platform and related disciplines from past to present. Being able to understand consumer behaviour and identify strategies in this direction have become the most important condition for survival in competitive conditions. Many researchers produce new studies in order to understand and direct consumer behaviours more accurately. In time, researchers have elaborated these studies and have begun to link various disciplines such as law, economics, geography, architecture with consumer behaviour. In this study, it is aimed to determine the relationship between consumption concept and architectural discipline. Design criteria that increase and decrease consumption preference and quantity have been investigated by determining the extent to which the interior and exterior architecture affected the consumption habits.

Method: In this study, based on the literature, a conceptual survey of the daily shopping malls has been conducted from past to present. The basic literature is based on classification and description. By the determined hypotheses, observations, researches and surveys are conducted in the shopping centers located in Konya. Findings are tabulated and compared by morphological analysis technique. Survey data is analysed by SPSS program. In these analyses, differential hypothesis tests (Independent Two Sample T Test, One Way ANOVA Test) and relationship hypothesis tests (Pearson Correlation Coefficient) are used.

Result: As a result, it has been found that the effect of interior and exterior architectural design of shopping centers on consumer behaviour is related to preferences, demographic data and consumer behavior. The results of the questionnaire application are influenced by the architectural design of the shopping centers, the amount of consumption and consumer behaviour. Therefore, the relationship between architectural design and consumer behaviour for shopping malls should be considered as an important factor in planning

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Author Biographies

Bilgehan Yılmaz Çakmak, SU, Department of Architecture

Selçuk University Faculty of Architecture
A.Keykubat CAMPUS, 42130, Selcuklu/Konya/TURKEY

Tel: +90 332 223 1041

Email: bilgeyilmaz@selcuk.edu.tr

Cihangir Yılmaz

Cihangir Yılmaz received bachelor's degree in business administration department of Selçuk University in 2005 and master's degree in production management and marketing  at Selçuk University in 2017. Since 2000 he has worked in different cities and companies in the field of sales and marketing, mainly in shopping malls. Since 2014 he has been working as General Manager in Major Consulting. He provides training and consultancy services to the companies in the fields of sales, marketing, consumer behavior.

References

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Orhan, İ. (2002). Investigation of Purchased Products in Relation to Gender and Gender Roles, Ankara University, Social Science Instution, Physicology Master Thesis, Ankara.

Topçu, K. (2011). An Evaluation on Shopping Places in Terms of Spatial Quality: A Comparative Analysis, PhD Thesis, The Graduate School Of Natural And Applied Science of Selçuk University, Konya.

Torlak, Ö. (2000). Consumption: Communal Transformation of Personal Functions. İnkılâb Publishing, İstanbul

Uslu, Z. (2006). Development of shopping centers: Konya example. University of Selcuk, Institute of Science, Konya

Yılmaz C. (2017). The effects of Architectural Design to Consumer Behaviors In Shopping Centers: Konya Example, Business Education Production Management And Marketing Science, Konya

Yılmaz, F. (2008). Marketing Consultancy in Shopping Center Design: Investigation in Kocaeli Provincial Center, Master Thesis, Yıldız Technical University, Istanbul.

Yırtıcı, H. (2002). Modern Capitalism and spatial organization. İstanbul Bilgi University Publishing, İstanbul

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Published

25-06-2018

How to Cite

Yılmaz Çakmak, B., & Yılmaz, C. (2018). The Impact of Architectural Design of Shopping Malls on Consumer Behaviours: A Case of Konya. ICONARP International Journal of Architecture and Planning, 6(1), 142–157. https://doi.org/10.15320/ICONARP.2018.42

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Articles